This semester, my social media presence has grown through my managing the Twitter accounts of my start-up, AllKickboxing, and the Alan Alda Center for Communicating Science. Since February, I have gained 60 followers on my Twitter account.
I frequently favorite and retweet AllKickboxing’s tweets to help promote its podcast or blog. Through this “double-dipping” promotional strategy, people in the mixed martial arts community have started following my personal Twitter account. For instance, Victor Cui, the CEO of ONE Championship, the biggest mixed martial arts promotion in Asia, began following me on Twitter.
Furthermore, on Twitter, I constantly search the hashtags “MMA” and “kickboxing” to engage with people who post tweets that include that hashtag. This has helped me connect with the niche MMA fan base.
For the Alda Center, I take a similar approach by tweeting content using the center’s account and retweeting it on my personal handle. Through retweeting the center’s workshop dates and science contests, scientists and professors have started following me on Twitter. Furthermore, I regularly search the news feed for tweets that use the hashtag “scicomm,” which is short for science communication, to find people who may be interested in the Alda Center’s programs.
(Tweet by @AldaCenter on Twitter promoting a science communication talk).
I have also grown the Facebook account of the Stony Brook University Chapter of the Society of Professional Journalists. By promoting guest journalism workshops and weekly meetings using SBU-SPJ’s Facebook page and sharing the posts on my own Facebook timeline, I have been attracting attention to the club. I have also made new friends on Facebook who are interested in joining SBU-SPJ.
Furthermore, I have learned a valuable lesson on how to properly use hashtags. An Instagram post allows a maximum of 30 hashtags. But, hashtags increase the size of your post and take up more real estate in the Instagram feed. Thus, people are likely to ignore a post that’s heavy with hashtags for breaking social media etiquette. Since decreasing the number of hashtags, my Instagram posts for AllKickboxing have generated more favorites.
I really look forward to cultivating my social media presence even more.