Over this past weekend, the NBA’s annual All-Star Weekend was held at Brooklyn’s Barclays Center Friday and Saturday night, and then switched to the World’s Most Famous Arena on Sunday for the game itself. Throughout the whole weekend, it was mobile journalism that stole the show and was what everybody kept checking to for updates on the weekend’s festivities.
Friday night was the annual Rising Stars Challenge, and the stars were out and so were the phones, as there were plenty of vines, tweets, and instagram photos sent from that event.
I’m pretty sure that’s not how basketball works, but this is how Team World got their groove on before the game. It must have worked because they won the matchup between them and Team USA 121-112. There was also a spotlight on the footwear, and the hashtag #AllStarKicks was trending all weekend, including this pair from Zach Lavine.
On Saturday night was the skills competition, highlighted by the swoosh of the three-point contest and the ferocious dunks of the dunk competition.
The three-point competition was highlighted by the “Splash Bros.” combination of Stephen Curry and Klay Thompson of the Golden State Warriors, along with a bursting star in Kyle Korver of the Atlanta Hawks. Curry ended up winning the event, moving onto the final round with these two players and then beating them out for the title.
Another popular event on All-Star Saturday Night is the Sprite Slam Dunk competition, which was won by Minnesota’s Zach LaVine. He beat out Orlando’s Victor Oladipo in the two round competition with some dunks that were impossible to think about, let alone perform. The dunks were so popular, that the NBA twitter account made a vine of all four dunks in six seconds or less.
Once all the festivities were over, the game itself happened and the NBA published plenty of their pictures and videos during this time. This is the crowned jewel of the weekend, and the association brought out its big guns for the game. My favorite were the slow-mo videos on Instagram.
Overall, the NBA’s coverage of All-Star weekend was a slam dunk on social media.